Rod Larrivee’s Blog

So you have done it, you finally got your web site up, and ready for business.  Now its time for you to sit back and watch those orders start rolling in . . . right? . . .Wrong!  You now need to start proper web site marketing strategies to start driving the traffic to your site, to start generating the sales that you need.  The internet is no different than the main street store.  No traffic, no sales.  Good web site marketing strategies designed for your business will ensure your web site’s success.

You are probably being bombarded daily with emails like “blast your web site to billions” and “top search engine rankings in 10 days”, if it was only so easy.  On the internet you will find tens of thousands suggestions on web site marketing strategies, but the good news is, there are only a small handful of web site marketing strategies that really work, and these are all you need

Below I will list in my opinion the twelve web site marketing strategies that will work to drive traffic to your site. 

• An Autoresponder – To some of you reading, you may not yet know what an autoresponder is, but you need to get one, learn how to use it, as your online business grows, it will become you secretary, and will be building you list of prospects and customers so you can communicate with them often. Make sure your web site has an opt-in form where you visitors can join your newsletter.
• Traffic Exchanges – You need to get traffic to your site and have your product or business exposed to as many people as possible as quickly as possible. Join as many of these traffic exchanges as possible, surf for credits, or buy credits, and get some traffic to your site.
• Forum Marketing – Join your industry specific online forms and start communication with other members and start exposing your web site to them.
• Pay Per Click Advertising. Learn the PPC business and start running some ads. PPC advertising like Google Adwords, let you drive targeted advertising to your site immediately.
• Classified Advertising – Start posting 5 online classified ads every day on a variety of online classified advertising sites. Web site marketing strategies like this and PPC allow you to get traffic to your site now, as you are waiting for some of the other methods to start working
• Article Writing – Still one of my favourite web site marketing strategies. You’re reading this article right now, right? Maybe when you are done you will visit my site below, that’s how article writing works.
• Blogging – Start you own blog about your business and industry. Start posting to it every other day, and linking back to your web site
• Ezine Solo Ads – Rent someone list today and send out an email about your business to the subscribers of that Ezine. Pick an Ezine that is relative to your market. Ezine readers are always interested in reading your offer.
• SEO and Linking – Talk to a professional search engine submission company to see how they can help you. Create a linking campaign with others you know in the business to link back to your site.
• Social Networking – Join some of the more popular social networking sites out there, join the business groups relative to your business, start adding friends, and exposing your product and service to them. Social Networking is one of the most powerful web site marketing strategies available today
• Web 2.0 – Web 2.0 has recently revolutionaries the internet. Sites like Squidoo and bookmarking sites will drastically increase traffic to your site.
• A Schedule – This is the most important part of your web site marketing strategies. Make a weekly schedule for yourself, on which of the above marketing tactics you are going to do on a daily basis, and follow that schedule religiously.

Doing these above twelve web site marketing strategies on a daily and weekly bases will ensure the success of your online business.  As you can see, there is work to getting traffic to your web site, and it will not happen overnight.  Many people I have talked to quit doing the things above after 30 days and they say “it does not work”.  Sorry folks, the truth to that statement is that they (the person) is not willing to work. Carry on with these web site marketing strategies for three, six, and twelve months, and you will have success in your new online venture

© 2008 Rod Larrivee

written by rodl13 \\ tags: web site marketing strategies

It is often believe by SEO professionals that if your web site is not attracting new business, and increasing in hits on a weekly and monthly basis, then you web site has officially entered the internet world know as the “dead zone”.  Bu hiring a Search Engine Submission Company, your can help you website get out of this dead zone. There are many of these companies out there that claim to be able to help you, but do your research before you get involved with a Search Engine Submission Company.

They type of programs that a good Search Engine Submission Company will offer can vary greatly.  From a simple monthly submission to the search engines, to full optimization of your website and key words and submission to hundreds of thousands of link directories in an attempt to get back links to your site.

Just building the most beautiful website, and uploading it your server, will do nothing for you unless the search engines know you are there.  You can however wait for them, but you will be waiting some time for their crawlers to actually find your site.  Sometimes six to twelve months.

How search engines actually work is by sending what are called bots out that search the internet for new content then spider your site.  They will find you only two ways.  If you tell them directly that you are there, or if they find your website link on another important site they are already spidering.

How Google decides to show you site in the search listing for a specific search term depends on a few things.  How important and relevant Google feels your site will be to the searcher is the biggest decision factor.  The importance factor come from if the search engine actually knows you exist, and how many other sites are pointing back to your site, and how much traffic your site is receiving.  The relevant factor comes from if the contents of your site, matches what the searcher is searching for.

Now, what you want a good search engine submission company to do for you is actually four things.  Have one of their professional SEO annalists take a look at your site and ensure it is optimized properly before beginning a SEO campaign. Then manually submit your website to the top ten search engines following each of these search engines rules. Automatically submit your website to the more than 10,000 other smaller search engines also following all the submission rules.  And finally, submit you website to as many directory services possible, in the proper categories, with the proper keywords, to create as many back links as possible pointing to your website.

This type of service by a search engine submission company is not a one time thing.  It must go on for six months to a year to have any lasting effect.  During this type of campaign, it is your job to use other internet marketing tactics to help improve the ranking of your web site.

In closing, proper SEO marketing will be the do or die for your website.  Traffic is the only thing that will lead into sales.  by hiring a search engine submission company to do all this work, it can leave you to concentrate on your business, promotion, and sales.

 

© 2008 Rod Larrivee is a professional online marketer and SEO expert helping many online business achieve more traffic and sales to their website.  Visit his recommendation for the top Search Engine Submission Company

written by rodl13